The way we work
The way we work has not kept up with the changing technological and cultural aspects of society that surrounds us. Some organisations still find themselves stuck in old industrial era thinking on how to organise the workplace.
In an increasingly global and interconnected digital environment how can businesses create workplaces and employee cultures that capitalise on new generational motivations and expectations? On a growing mobile workforce? How to lead or budget resources in a shifting and uncertain future?
PopTech and Microsoft Office Envisioning have developed a series of videos to discuss these issues and more. Through interviews with industry experts the series explores the changing world of work and the structural shift that organisation’s need to embrace.
Dave Coplin, Chief Envisioning Officer at Microsoft UK warns,
“We see right around the world, examples of organisations who have failed to change. And so I think a lot of this change inside organisations is not about whether they’re going to be successful or not. It’s actually whether they’re gonna survive.”
What’s wrong with the way we work?
The first video, The Changing World of Work, examines the current working environment and finds organisational workplaces still based on ideas stemming from the industrial revolution with emphasis on concepts such as efficiency and scale. Physical environments that separate and silo were designed for a world of “information scarcity” that would allow control and segmentation.
This is not the environment of today and far from the future of work.
Current information technology has created wonderfully rich personalized technological experiences in our social lives. The digital connectedness of people creates opportunities for learning, problem solving and cohesiveness of effort. Unfortunately, this grand network seems to end once they go into the office.
With historic high levels of worker disengagement it makes sense to match the internal environment of companies with the expectations of the way people interact with technology in their social lives. Moving organisations from operating from the default setting of ‘information scarcity’ to creating a culture that thrives in the current condition of ‘information abundance’. Allowing employees to communicate, collaborate and work the way they feel gives them purpose. This realignment can change mindsets and allow access to the untapped potential of workers. It can create learning organisations which can achieve potentials faster both individually and collectively helping to navigate the increasingly unpredictable business landscape.
As much as technology is the catalyst for this rapidly evolving digital business environment, it is not its solution. This series of videos explores the beneficial aspects behind the Responsive Organisation and how this concept can be realised through a combination of leadership, networking, office space, organisational learning and unchaining the creative potential of individuals.
Claudia Hamm, co-founder of Workcollectiv and former Head of EMEA Workplace Strategy, Jones Lang Lasalle (JLL), emphasizes the importance of why this structural shift is needed,
“The environments at stake. People’s health. Our functioning society. It’s the motor of our world. And we need to get it right.”
This first video raises more questions than it answers but the following 6 videos will help to flesh out, answer and interrogate the future challenges of the changing world of work.
Find out more about the second video of the series The Responsive Organisation.